The 10X Rule by Grant Cardone – Book Review

Grant Cardone is a world-renowned salesman, I could go so far as to say one of the best in the world. I have spent a large proportion of time watching his youtube videos which are extremely informative and educational, what I like about Grant most is that he does live cold calls and role playing so you can see exactly how he handles clients objections in real calls.

After seeing how good his content is I decided to go ahead and get his book ‘The 10X Rule’. Here is my review:


The main message of the book is massive action, as Grant calls it. He advocates that we 10X our goals and commit everyday to achieving them with relentless and unwavering action. Grant details exactly how to do this. In my position as a Facebook Marketer, taking massive action for my business would mean to cold call the living shit out of every business I can find a number for. If you used to make 10 calls a day, Grant says you should be doing 100. 10X everything, your goals, your actions and most importantly your mindset.

I think that this is undoubtedly great advice. I have yet to implement it in terms of action for myself, but it has altered my goals and my approach to business. Wether you do cold calling or not, this book can help you see what is necessary to achieve the your goals + some. Not only does he advocate calling more people, but following up with those people, over and over again until you close the deal. I was amused by the stories he tells of people complaining about all the follow up calls, only for those same people to become clients of his.

Grant certainly knows his stuff, and he knows what it takes to build an empire. I was impressed with how he was quick to even critique himself and how he failed to properly implement the 10X rule in his past. One of the most important messages in the book is his approach to success. Grant does not view success as money or wealth, he views is as an obligation, a duty, and his mission. He knows that success is not something you can achieve by doing a few hours work and then kicking your feet up and watching Netflix or scrolling through a Tumblr feed.


The book, in and of itself, is incredibly motivating. While reading the stories he tells of calling clients and being relentless with the follow up, it made me want to drop the book, pick up the phone and start dialling. I respect Grant for the work he puts into his company and the sheer amount of action he takes, and not only that but the incredible attitude he has all the while.

In the book he tells the story of how he got his TV show. He literally went out of his way to do everything that the produces should have been doing, and had everything in place for them before he even had the show. People today sit back and wait for life to happen to them, but people like Grant go out and happen to life. He took the situation into his own hands, when others wouldn’t do it. I think almost everyone can learn from this level of affirmative action. Too many people today rely on other people to do shit for them, when they should be relying on only themselves.

Grant really is an inspiration and a role model to follow. I have learnt so much about sales from his free content that I can’t even imagine what his paid content is like. After reading the book, I think I should use this opportunity to write my goals on this digital piece of paper and send it into the global conglomerate interconnected network of computers that is referred to as the internet for everyone to see and so that I don’t back down as I have quite and ego and a lot of pride.

As of writing this I am 19 years of age. I recently started a new business, which is a digital marketing agency and I have some eCommerce businesses and I have some investments in crypto which I will be adding to over the years. My five year goal, that is when I turn 24, is to make €10 million. I know that this may be a little audacious but I’m 10X’ing that shit. To quote an age old phrase, which essentially describes the 10X Rule, “Shoot for the stars and land on the moon”. Even if I only achieve 1/2 or even 1/4 of that goal, then it will still have been worth it. With massive action comes massive results.

A motto from the school I used to go to;

“Two men looked out the prison bars, one saw mud the other saw stars”.

I strive to be the latter.


Action and Execution: The Defining Factors Of Success

Originality is reserved for the genius. The pioneers and the super intelligent. For most people on this pale blue dot, originality does not exist. Not true originality but a form of it. Originality of inspiration we could call it. The only original thing us commoners can conceive is execution. What we do does not matter, in most cases, lots of people have done it already, but the way we do it is crucial. Execution is the defining factor between rich and poor.

Henry Ford wisely said; “Vision without execution is hallucination”. And the reason I quote Henry Ford is that he is a man that is most famously known for making cars, but he did not invent them, he simply made them better than anyone else.


Execution is innovation. The tablet had been around for years but it wasn’t until Apple did it right that it took off. Apple made it different which made it desirable.

Richard Branson is an extraordinary example of someone who does this time and time again. He finds an industry that has become boring to the general public and revives the shit out of it.  He sees whats boring and finds ways to make it more interesting. Different = Desirable.

I recently read Jeff Bezos’s 2017 letter to Amazon shareholders. I read in an article by a blogger I follow that it can be quite beneficial to read these letters, and he was dead right. Jeff Bezos is achieving worldwide domination. Fuck Facebook, Amazon is the real deal. Now I have some distaste towards Bezos, as he has a 600 million $ deal with the CIA, and he sits on a board of the Pentagon. But I won’t go deep into that or critique him for it just yet as I’m not sure what that deal entails. But I will say that this guy is a powerhouse. I don’t understand why people don’t refer to him as one of the best businessmen in the world, he is. Amazon’s growth is insane, and not just in terms of profit, but in terms of their expansion. They have JWO grocery stores (Just Walk Out) which means there is no staff in the shop, no cashiers. Not only that but Amazon prime has grown phenomenally. 1/3 of the US population has prime, which offers same day or next day delivery. In the photo below you can see Jeff Bezos walking his robot dog…


Alexa has also seen insane growth. Amazon is working on implementing Augmented Reality to some of their Alexa devices so that consumers can try on clothes before even buying them. Talk about a high standard of living. The biggest problem with online shopping has always been that you can’t try the stuff on, well, now we can, or at least we will be able to soon enough. It was a big shock to me that they were working on this. I knew Facebook has been working on something similar with messenger, which is quickly becoming a big commerce platform, but the reputation Amazon has, and the people behind it, I think Amazon will take over, especially with the Facebook scandal that’s been in the news recently. Although it’s not so much a scandal as it is their business model. I mean do people not think about how Facebook is a free service yet a multi-billion $ company? Of course their selling data. That’s the transaction, you get to use the platform in exchange for your data.


Life is an experiment, you try something and if it works, great, if it doesn’t, rinse and repeat. People get caught up with thinking that just because they have an idea, they will be successful. But ideas are worthless. Execution holds all the value. The idea of Google glass was great. It has been in sci-fi movies for decades, but it was a huge failure. They experimented and the market told them that it wasn’t good, and it wasn’t. That being said, I reckon it will have a major come back in the next few decades. It just needs better execution.

If you have ideas, that’s great. If you haven’t acted on any of them, then that’s not so great. Les Brown is famous for saying that the wealthiest place in the world is the graveyard because there lie all the ideas that people never acted on. All the desires and dreams that were never fulfilled. We can never know the true potential of any of those ideas, nor can we even imagine what those ideas were. The world could have been a very different place, for better or worse, if those ideas were acted upon.

If you have ideas, then pick one and act on it. Eat, sleep and shit that idea day in day out, for as long as it takes. If it works, then scale, if it doesn’t, rinse and repeat. If that doesn’t work, rinse and repeat. Keep trying and experimenting until it does work, and once it does, it’ll pay off.

I also think there is another part to this. People get caught up with the idea that they haven’t found their passion. And I always wonder how people think they will find there passion. By sitting around doing the same shit they always do? Doesn’t seem likely. From my experience, with business and writing, I have found that action inspires creativity. When it comes to business, just do something, anything, and you’ll figure the rest out along the way and you’ll get more and more ideas along the way. With writing, if you experience writer’s block, as I have many times, then just write about anything, no matter how trivial or boring it is. Write about what you just did before sitting down to write, and while you do you’ll find that your imagination starts to kick in and before the hats hits the ground you’ll have thought of something worthwhile to write about.