The 10X Rule by Grant Cardone – Book Review

Grant Cardone is a world-renowned salesman, I could go so far as to say one of the best in the world. I have spent a large proportion of time watching his youtube videos which are extremely informative and educational, what I like about Grant most is that he does live cold calls and role playing so you can see exactly how he handles clients objections in real calls.

After seeing how good his content is I decided to go ahead and get his book ‘The 10X Rule’. Here is my review:


The main message of the book is massive action, as Grant calls it. He advocates that we 10X our goals and commit everyday to achieving them with relentless and unwavering action. Grant details exactly how to do this. In my position as a Facebook Marketer, taking massive action for my business would mean to cold call the living shit out of every business I can find a number for. If you used to make 10 calls a day, Grant says you should be doing 100. 10X everything, your goals, your actions and most importantly your mindset.

I think that this is undoubtedly great advice. I have yet to implement it in terms of action for myself, but it has altered my goals and my approach to business. Wether you do cold calling or not, this book can help you see what is necessary to achieve the your goals + some. Not only does he advocate calling more people, but following up with those people, over and over again until you close the deal. I was amused by the stories he tells of people complaining about all the follow up calls, only for those same people to become clients of his.

Grant certainly knows his stuff, and he knows what it takes to build an empire. I was impressed with how he was quick to even critique himself and how he failed to properly implement the 10X rule in his past. One of the most important messages in the book is his approach to success. Grant does not view success as money or wealth, he views is as an obligation, a duty, and his mission. He knows that success is not something you can achieve by doing a few hours work and then kicking your feet up and watching Netflix or scrolling through a Tumblr feed.


The book, in and of itself, is incredibly motivating. While reading the stories he tells of calling clients and being relentless with the follow up, it made me want to drop the book, pick up the phone and start dialling. I respect Grant for the work he puts into his company and the sheer amount of action he takes, and not only that but the incredible attitude he has all the while.

In the book he tells the story of how he got his TV show. He literally went out of his way to do everything that the produces should have been doing, and had everything in place for them before he even had the show. People today sit back and wait for life to happen to them, but people like Grant go out and happen to life. He took the situation into his own hands, when others wouldn’t do it. I think almost everyone can learn from this level of affirmative action. Too many people today rely on other people to do shit for them, when they should be relying on only themselves.

Grant really is an inspiration and a role model to follow. I have learnt so much about sales from his free content that I can’t even imagine what his paid content is like. After reading the book, I think I should use this opportunity to write my goals on this digital piece of paper and send it into the global conglomerate interconnected network of computers that is referred to as the internet for everyone to see and so that I don’t back down as I have quite and ego and a lot of pride.

As of writing this I am 19 years of age. I recently started a new business, which is a digital marketing agency and I have some eCommerce businesses and I have some investments in crypto which I will be adding to over the years. My five year goal, that is when I turn 24, is to make €10 million. I know that this may be a little audacious but I’m 10X’ing that shit. To quote an age old phrase, which essentially describes the 10X Rule, “Shoot for the stars and land on the moon”. Even if I only achieve 1/2 or even 1/4 of that goal, then it will still have been worth it. With massive action comes massive results.

A motto from the school I used to go to;

“Two men looked out the prison bars, one saw mud the other saw stars”.

I strive to be the latter.


Action and Execution: The Defining Factors Of Success

Originality is reserved for the genius. The pioneers and the super intelligent. For most people on this pale blue dot, originality does not exist. Not true originality but a form of it. Originality of inspiration we could call it. The only original thing us commoners can conceive is execution. What we do does not matter, in most cases, lots of people have done it already, but the way we do it is crucial. Execution is the defining factor between rich and poor.

Henry Ford wisely said; “Vision without execution is hallucination”. And the reason I quote Henry Ford is that he is a man that is most famously known for making cars, but he did not invent them, he simply made them better than anyone else.


Execution is innovation. The tablet had been around for years but it wasn’t until Apple did it right that it took off. Apple made it different which made it desirable.

Richard Branson is an extraordinary example of someone who does this time and time again. He finds an industry that has become boring to the general public and revives the shit out of it.  He sees whats boring and finds ways to make it more interesting. Different = Desirable.

I recently read Jeff Bezos’s 2017 letter to Amazon shareholders. I read in an article by a blogger I follow that it can be quite beneficial to read these letters, and he was dead right. Jeff Bezos is achieving worldwide domination. Fuck Facebook, Amazon is the real deal. Now I have some distaste towards Bezos, as he has a 600 million $ deal with the CIA, and he sits on a board of the Pentagon. But I won’t go deep into that or critique him for it just yet as I’m not sure what that deal entails. But I will say that this guy is a powerhouse. I don’t understand why people don’t refer to him as one of the best businessmen in the world, he is. Amazon’s growth is insane, and not just in terms of profit, but in terms of their expansion. They have JWO grocery stores (Just Walk Out) which means there is no staff in the shop, no cashiers. Not only that but Amazon prime has grown phenomenally. 1/3 of the US population has prime, which offers same day or next day delivery. In the photo below you can see Jeff Bezos walking his robot dog…


Alexa has also seen insane growth. Amazon is working on implementing Augmented Reality to some of their Alexa devices so that consumers can try on clothes before even buying them. Talk about a high standard of living. The biggest problem with online shopping has always been that you can’t try the stuff on, well, now we can, or at least we will be able to soon enough. It was a big shock to me that they were working on this. I knew Facebook has been working on something similar with messenger, which is quickly becoming a big commerce platform, but the reputation Amazon has, and the people behind it, I think Amazon will take over, especially with the Facebook scandal that’s been in the news recently. Although it’s not so much a scandal as it is their business model. I mean do people not think about how Facebook is a free service yet a multi-billion $ company? Of course their selling data. That’s the transaction, you get to use the platform in exchange for your data.


Life is an experiment, you try something and if it works, great, if it doesn’t, rinse and repeat. People get caught up with thinking that just because they have an idea, they will be successful. But ideas are worthless. Execution holds all the value. The idea of Google glass was great. It has been in sci-fi movies for decades, but it was a huge failure. They experimented and the market told them that it wasn’t good, and it wasn’t. That being said, I reckon it will have a major come back in the next few decades. It just needs better execution.

If you have ideas, that’s great. If you haven’t acted on any of them, then that’s not so great. Les Brown is famous for saying that the wealthiest place in the world is the graveyard because there lie all the ideas that people never acted on. All the desires and dreams that were never fulfilled. We can never know the true potential of any of those ideas, nor can we even imagine what those ideas were. The world could have been a very different place, for better or worse, if those ideas were acted upon.

If you have ideas, then pick one and act on it. Eat, sleep and shit that idea day in day out, for as long as it takes. If it works, then scale, if it doesn’t, rinse and repeat. If that doesn’t work, rinse and repeat. Keep trying and experimenting until it does work, and once it does, it’ll pay off.

I also think there is another part to this. People get caught up with the idea that they haven’t found their passion. And I always wonder how people think they will find there passion. By sitting around doing the same shit they always do? Doesn’t seem likely. From my experience, with business and writing, I have found that action inspires creativity. When it comes to business, just do something, anything, and you’ll figure the rest out along the way and you’ll get more and more ideas along the way. With writing, if you experience writer’s block, as I have many times, then just write about anything, no matter how trivial or boring it is. Write about what you just did before sitting down to write, and while you do you’ll find that your imagination starts to kick in and before the hats hits the ground you’ll have thought of something worthwhile to write about.


Too Far Removed From Our Natural Selves

The millennial life has become so far removed from the gritty, survivalist generations that have come before us. I suppose it would depend on where you come from, as some cultures on the planet are more advanced and civilised than others. But particularly in Ireland, there is a clear divide. My parents tell me tales of their past, from going out to milk the cows in the mornings to making their own cream and butter. My grandparents, it would seem, made their meals entirely from scratch. Not the ‘from scratch’; that we are familiar with today, which would mean throwing ready made meats and sauces together and saying you made it all by yourself. My grandparents used to stuff pig intestines with pork meat to make their own sausages. As a kid, I would have recoiled from even the thought of it. I’m part of a generation that sees nothing of the process. We go into a supermarket and we can buy whatever we need, which is great but there’s no backstory. You don’t see the actual meat until it’s perfect and ready for commercial sale. There’s no blood and no killings for us to see.

The capitalistic crusade has given us a standard of living that usually would have been reserved for royalty. Today the average person is more well off that some of the wealthiest people who walked the planet in the last 2000 years. Maybe not when you put it in context of the era but certainly in a blind comparison. And not in terms of wealth itself but in the standard of living. Today we don’t even have to step foot outside our house to survive. You can have a whole months supply of food delivered right to your door, it won’t be long before a drone drops it off on your front lawn. Or we can have ready-made meals delivered to our door, so we don’t even have to know how to cook. I suppose that is effective time management, reduce your menial tasks by outsourcing them and pour all of your time into something that you think will bring value to your life. It’s a far tale from the mettlesome generations before us. Whether that’s a good thing or bad is up to your own interpretation, but it begs the question, what will it be like in the future?


What will it be like? Or rather, what could it be like? A better question in my opinion. Or rather…who cares? Now that’s one of those questions that breaks the boundaries of everything we believe in. A simple question that has become a common answer and my god does it bear fruit. What is the meaning of life? Who cares? What is our purpose? Who cares? Why do we do immoral things? Who cares? Other than a few overbearing nutjobs not many people do care. Not many indeed. But this begs another question. Why do we not care? Why is it that all we only care about material and carnal perceptions. We are slaves to the mind. The double-edged sword that threatens to go full seppuku* when we are out of our comfort zones. Our thinking is controlled by neurological drugs that make and break us. We try and break free using logic and reason but the sub-conscious rules all. We cannot find meaning from the depths of our physical conscious. We cannot find purpose from the outer workings of the mind. We cannot do moral good when we fill our heads with immoral things. Immoral in the sense that we become removed from the evolutionary standard, so maybe not immoral but unruly.

We forget our nature. We forget where we came from. And I think that can be just as damaging when we forget the lives of our ancestors as when a newly successful ‘claim to fame’ celebrity who rose from the poor poverty-stricken favelas to dine in riches and after a while goes apeshit because it’s simply against they’re nature. Maybe that’s why we see such radicalism and dissonance in the postmodern world. We live like kings but feel like peasants. Whatever we have is not enough, it’s never enough. It can never be enough. We take pleasure in un-pleasurable things just because it’s said to be pleasurable. If we have become this far removed from our true nature then how much farther removed can we become?

Virtual reality might be the next thing that alters how we perceive the world. It probably has some very good uses, but the other side looks a whole lot darker. I imagine people using VR to escape. Social media is subtly addictive in the way that it takes advantage of our reward systems, so whats stopping someone from doing the same with VR. The parents of my generation are always talking about how much time their children spend staring at their phones. My generation will probably talk about how much time our children spend in a virtual world. What happens when the virtual world becomes more comforting than the real world. All this controversy about PC culture and ‘safe spaces’, as long as we have freedom of speech that will never exist in physical reality. I could, however, easily see it becoming a reality in the virtual space. People will become so weak and fragile because they face no adversity, no one to challenge their beliefs, which I have always found more rewarding. The more you argue your beliefs and ideas, you either change them or they become more concrete.

The future looks wild. But as I write this I keep thinking about how we always seem to overestimate the impact of new technologies. Maybe it’s just that it’s new and different and as a result it is intimidating. So maybe it won’t be so bad. Maybe we won’t become too far removed. Only time can tell.



Einstein by Walter Isaacson – Comprehensive Review

Walter Isaacson’s autobiography of Einstein is both inspiring and insightful. The life of one of the greatest minds in history is compelling and shows a lot about what it means to be a genius. Isaacson style of writing is very informational which is to be expected from an autobiography. I was very impressed with the work put into it, 150 pages of footnotes and sources. All the information attained of Einstein’s life was taken from his letters to and from his friends and family. This I found quite astonishing as no doubt many letters were lost to history that could have contained incredible insight into his life, but alas it was not to be.

One thing I did notice about Isaacson’s writing was that he referenced some classic books, the most notable being The Great Gatsby. He referenced the final line in the book which is probably the most famous line from it; ‘And so he beat on, bourn back, ceaselessly into the past’. I found it a little plagiaristic, I think writers should absolutely take inspiration from others, but this was word-for-word. He did seem, however, very unbiased in his approach to the successes and failures of Einstein and his fellow scientists.


Some parts of the book almost seemed more like a physics class than the story of Einstein’s life, but I suppose that is required for the context of what he was working on and what he was trying to achieve. I do have an interest in physics and cosmology, however, so I did quite enjoy the explanations of the problems he was working on.

As for Einstein himself, I was blown away by the sheer intellect he possessed. I had, of course, always know he was a genius but the word ‘genius’ is thrown around a lot lately so it’s difficult to appreciate what it truly means. Einsteins thought experiments showed how in touch he was with the basic fundamentals of nature, that most people overlook. This knowledge led him to conjure up the equations and theories that would change the world forever. It is also worthwhile to note that his theory of relativity was only proven 2 years ago, he was over 100 years ahead of his time.

Another astounding aspect of Einstein was his dreamy nature, one expert from the book dictates this perfectly; ‘At one dinner where Einstein was being honoured, for example, he got so distracted that he pulled out his notepad and began scribbling equations. When he was introduced, the crowd burst into standing ovation, but he was still lost in thought. Dukas caught his attention and told him to get up. He did, but noticing the crowd standing and applauding, he assumed it was for someone else and heartily joined in. Dukas had to come over and inform him that the ovation was for him.’

Einstein was a wanderer and a very private person, although he did enjoy the fame that he received on his trips to America. As a result, he dedicated all of his time to his equations which could possibly be one of the reasons he was so successful, other than the fact that he was a genius, at unlocking the secrets of the cosmos. That being said no one is without fault, and Einstein didn’t have the best relationship with his family. He frequently prioritised his work over his children, but hey, I’m not complaining, this led to major scientific advances that hadn’t been seen since Newton’s time.

I have always found it crazy that during that period of time, so many of the scientific genius’s we rave about today were alive and working together. Einstein, Planck, Maxwell, Schrödinger, Bohr, Curie, Heisenberg. Some of the greatest minds that have ever walked the earth, all alive in the same period of history, below is a photo from the Solvay conference in 1927.

The Solvay Conference, probably the most intelligent picture ever taken, 1927 (1).jpg

Einstein was such a dreamer that he often would forget the keys to his house and his luggage when travelling, and on one occasion where it was reported that he forgot where his house was after coming back from a walk. He also would get so caught up in his work that he would forget to eat lunch.

Another thing that is contrary to popular belief about Einstein, is that he didn’t work directly on the Manhattan project, in fact, most of the project was kept a secret from him. He did, however, get the project rolling as he warned Roosevelt of the possibility of Germany developing a nuclear weapon, and as such, the Americans took immediate action. Einstein only worked on a small problem that they sent him to solve for them, which of course he did, but he was not aware of how it would be implemented in a bomb.

I thoroughly enjoyed the book and would recommend it to everyone, even if you have no interest in science. Isaacson does a very in-depth job and I can only imagine how long it must have taken to go through all those letters and interviews.


The Difference Between Being Motivated And Being Driven – And Why It Matters

Motivation is a powerful thing. I recently read an article written by Benjamin P Hardy, who is a well-known writer who I follow on medium. In the article, Hardy writes about a simple thought experiment to motivate yourself to be more productive. It goes something like this; Imagine if someone has asked you how long you think it will take to achieve a goal you have set. And you replied by saying ‘3 months’. And then they asked you the probability of you actually achieving that goal in 3 months, and you replied with ‘maybe 60-70%’. Then they asked you to imagine that someone had a gun to the head of the person you value most in the world, be that your mother/father/partner etc, and that they would pull the trigger if you didn’t achieve that goal within 3 months. Now how likely are you to achieve that goal? 100% right?


So the difference between being 60-70% dedicated to a goal and being 100% dedicated is motivation. There was always a deadline, but only one situation had a negative consequence if the goal wasn’t achieved. Ever notice how in school when you had an assignment due, you leave it to the last day, but then on the last day, you would move mountains to get it done, because the negative consequence of not doing it suddenly became clear to you, and you couldn’t put it off any longer.

A more morbid example would be the military. If everything in the world is peaceful and no countries hate each other, then there is no motivation, no blood-thirsty soldiers. But all of a sudden when a country is attacked, or planes hijacked and sent into the side of a building, then you have an entire country calling for blood and an entire government green-lighting air-strikes. A negative consequence motivated them to take action.

Motivation, however, does have its flaws. It is very temporary, and it relies mostly on emotions. As a result, it comes and goes. If you are out of shape and you see someone who is ripped to shreds, you get a feeling of insecurity and feel that you could look better. So you join a gym and start eating well, but after a little while, you lose that motivation to look better. You don’t have that motivator around anymore so you lose the motivation. When it is there it is very powerful, but we fool ourselves into believing that it will last forever. It never does.

What does last forever is a drive. It’s one thing to be motivated, but being driven is like motivation on steroids with a jetpack and a V8 engine. Being driven means that every time you wake up you know what you have to do and you do it. You figure out where you want to be, and every day you push yourself in that direction. Having a drive means that no matter what happens along the way, you will never lose sight of the destination.


In his article, Hardy also talks about the difference between different jobs, more specifically how they reward the worker. He talks about two economies, the time and effort economy and the results economy. The time and effort economy rewards workers based on how much time they put into their job. They are paid an hourly rate, which means they lack the motivation to do better. Why work harder when you get paid the same amount each hour? The results economy rewards workers based on the results they achieve. This would be entrepreneurs and business owners, or anyone self-employed really. No one is writing them a paycheck every two weeks, as a result, they have the drive to provide for themselves, and to work harder.

What I find really interesting about the comparison between the two economies is how workers from each economy can fall into the trap of motivation. Someone who realises that they need to get a job to pay their bills and whatnot, it so motivated to have money in the bank that they will take the first thing that comes their way, but they will most likely get sick of it after a few months. An entrepreneur can be motivated to start a business, but it’s the entrepreneur who is driven that will take the business to new heights. The driven athlete will be the one with medals and trophies, the motivated one will be motivated further, but never enough. The driven worker will be made CEO, the motivated one will look in admiration or disgust.

It doesn’t matter how many motivational videos you watch or how many motivational pages you follow on Instagram, you will not achieve your true potential unless you have a drive that no one else can match.


A Proposal For The Future Of Education – A Change Is Needed

College used to be for the super smart. The gifted geniuses. Now college is for anyone who can put their name on a form. The educational system has adapted to the general public, as opposed to the general public adapting to the educational system. The system of ‘education’ has become obsolete in the past few years. Not only does it provide a false sense of ‘education’ but in a lot of cases, it actually hinders the growth of students. A student will spend a number of years being spoon-fed information that they probably don’t even need for the career they want, so that they can get certain grades in an exam that will reward them with a certain degree, that will prove to employers that they are now ‘qualified’ to work a certain job. But those now qualified workers have absolutely no idea how to cope with being outside of the educational system.


We spend 18-20 years in the educational system, jumping through the same hoops with the promise of a fulfilling life. We have become so dependant on a system to provide a good living for us, and due to the fact that we are dependant on a third party, we never learn to become dependant on ourselves.

Everyone has a smartphone, and everyone in the future will also have a smartphone or smartwatch or whatever next piece of tech that takes the world by storm. Smartphones have essentially made a lot of the school syllabus obsolete. Why would we need mathematics if we have calculators in our pockets? If someone wants to go down the route of becoming a mathematician they should be free to do so, but the average person has no desire to be the next Nash. Also by putting highly intelligent people in a class of mathematics with the average Joe, they will be held back from their potential as they will have to wait for everyone who is struggling. What job, in today’s technological society, actually requires calculus? …..(crickets)

Why would students need to learn off geological facts and names and learn off Shakespeare quotes when they could just ask Google, who lives in their pockets and even on their wrists. I just searched ‘Shakespeare’ and Google gave me 173 million results in 0.63 seconds. That’s infinitely faster than any teacher or textbook. Now you might be saying; “Well what if they don’t have their phones on them at the time?”. What kind of world do you think we will be living in, in 20 years? Even 10 years for that matter? We are moving towards a society where technology and biology will come together in harmony. What impact that will have on culture and nature, I have no idea, but it would be foolish to think that this isn’t going to occur.


I understand, however, that it is attractive for parents to think of their children being able to quote Shakespeare and know basic maths, but I think we need to focus on what is practical, as opposed to ‘Well it would be nice if…’. This is the generation of tomorrow we are talking about, it would be selfish of us to force children into learning something for our personal benefit. Imagine forcing your child to earn something, so that you can show them off, like a trophy, to your friends.

The educational system is very far behind technology. We need to set up a system that can adapt to the rapid technological growth that we are experiencing and will most likely continue to experience. That system, I believe, should not involve any sort of memorisation, and should allow students the freedom to go down whatever route they choose. Not that the current system doesn’t allow that, but certain subjects are mandatory for every student, subjects that most will not be interested in. The new system should also abandon exams. Studies done in Australia have shown that students in non-exam environments retained more information than those in exam environments. Exams cause stress and performance anxiety, and although most adults can overcome those emotions, a developing student cannot.

It is said that whatever children are exposed to at a young age, they tend to pursue later in life. In this case, it is imperative that we do not force any child to study certain subjects. The new system should teach children life lessons until they are old enough to have an idea of what they like to study. Children should be taught how to think critically and without dogma. They should be taught how to figure out what they like without worrying about what others think about what they like. It goes without saying that children should also be taught how to think positively. The human mind is much more effective at curing depression than pharmaceutical drugs.

The educational system should also not restrain students to certain subjects for years on end. They should have the freedom to change their studies on a yearly basis. The developing mind changes interests very rapidly, hence the reason why teenagers go through so many phases. As a result of this, a student who is adamant to study physics today may not be interested in it at all in a years time.


Most importantly, this new system NEEDS to incorporate psychology. We need to teach the new generations what causes them to think in certain ways and why they behave the way they do in certain situations.  People need to be able to catch themselves acting on their instincts and emotions because otherwise, we get the radicalism and mania that we see in today’s society.

I firmly believe that most of the major problems that we face in today are a result of an inadequate education. Radicalism, mass shootings, drug epidemics (pharmaceutical), obesity, depression and the worldwide addiction to instantly gratifying social platforms. Something is very obviously wrong, and I don’t think that the solution is very simple. I do think, however, that a new system of education is certainly a step in the right direction.

The world is changing at a crazy pace, and we, with great failure, have constantly been trying to keep up. We need to construct flexible systems that can adapt and flow with the change. It’s about high time that we moved away from the old way of doing things and adopted the modern approach. We as a species, in the year 2018, are the most educated humans that have ever walked on the planet. We know more about our world and the universe around us than any other species before us. If the generation of tomorrow is to be the future scientist, discovery makers, innovators and thinkers, we need to get up a better system of education. A system that prioritises the individual rather than the collective. A system that encourages creativity and free thought rather than the oppressive nature that we see in today’s system.


P.S This is something that I intend on refining and improving in future as I do more research and put more thought into finding a practical solution.

Words and Ideas In A World Of Actions And Emotions

In Richard Dawkins book ‘The Selfish Gene’ he writes about how the person who is most successful is the person who studies history. And this is because you can only learn in two ways. You can learn through experience or you can learn from other peoples experience. Everyone wants to believe that their life is unique and special, and that might be the case but for the vast majority there is probably very little that the billions of other people who have walked on the earth haven’t gone through that you will. As a result of this, the person who studies history will no doubt get further ahead than the person who does not.

By studying the greats, you will expose yourself to ideas that have withstood the strains of time. By studying a philosopher who lived two thousand years ago, you can pinpoint the ideas that are still relevant today. Those ideas would arguably be the most insightful as they are still relevant after all this time. These ideas would be ideas that are not time-dependent, they are ideas that most people will most likely only learn after decades of making mistakes. Therefore it is imperative that a successful person become familiar with the history of the world.


Words and Ideas seem to be lost in today’s loud and obnoxious society. I believe it was Aristotle who said; “It is the sign of an educated mind, to be able to entertain a thought without accepting it”. If that is the case it would seem that we live in a highly uneducated society. Those who throw out new ideas are immediately shot down and ridiculed, and the side of the majority seems to always be against them. People have such emotional attachments to their thoughts and beliefs that anything that opposed that is deemed heretical.

This type of thing is most defiantly human nature and has occurred throughout history, but not on this scale. We live in a period of history where there have never been this many people on the planet and we have never been this connected. That ability to connect in such a huge collective way has lead to dogmatic thought and emotional instability. Actions and emotions are prioritised and words and ideas are ridiculed. Sigmund Freud coined the term ‘repetition compulsion’ to refer to the psychological phenomenon where a person repeats a traumatic experience over and over. The idea is that people do these things so often that it becomes a comfort. It explains why people who inflict self-harm continue to do so even though they feel shameful for doing so. It also explains the behaviour of people who continue to get into abusive relationships. It would also explain the urge to smoke in stressful situations. If a person is stressed and thinks a smoke will help relieve that stress, and they do this every-time they are stressed, then it becomes a comfort. They see the cigarette as being the only way to relieve themselves of stress and if they don’t smoke they become even more stressed.

I think that this repetition compulsion can be seen today with new ideas. People have become so accustomed to ridiculing anything that opposes their beliefs that it has reached a stage where when a new idea is introduced, people do not even try to understand what it means they just find comfort in shaming it. And if the idea happens to confirm their beliefs then they form an emotional attachment to it. This type of thing would be fine in the individual but it seems that a very large proportion of society is encapsulated in this behaviour.


History may not repeat itself, at least not in a technical way, but it certainly does rhythm. I believe, however, that by stating that history rhythms it objectifies our behaviour. What I mean by history rhythms, is that human behaviour rhythms. We constantly find ourselves doing things that we used to, whether it’s watching the same movies or eating the same dish at the same restaurant. This mostly is fine, but it starts becoming a problem when you continue to spend 4 hours a day on social media instead of studying or working. Or when you continue to lay in bed for an hour even after you wake up instead of doing something more productive.

I think that the argument that people should do whatever they feel is comfortable is complete nonsense, but it has been accepted as correct and just because there is a huge audience for it. People don’t want to hear that their behaviour is destructive or damaging to their health. But more often than not it is. Just because something is comfortable doesn’t mean its healthy.